Customer experience

Improve Customer Integration Experiences

Prismatic's embedded iPaaS gives B2B SaaS teams the tools to make integrations feel like native, first-class parts of their product – so customers can activate, configure, and troubleshoot their own integrations directly inside your UI, without waiting on your team for every step.
Solve integration issues for customers
Productized integrations

Integrations as products, not one-off projects

Your integrations are a critical part of your product; treat them that way. Build reliable, reusable integrations once, then deploy to thousands of customers with their own configurations, credentials, and requirements.
Custom integrations for customers
Self-serve activation

Let customers activate integrations themselves

Embed a marketplace directly in your product where customers discover, activate, and configure integrations in a few clicks. No waiting on your team, no back-and-forth. They're up and running immediately.
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Self-serve support

Customers troubleshoot, your team stays focused

Give customers the tools to manage their integrations: update configs and credentials, view execution logs, get notified when something goes wrong, and resolve issues directly. Determine exactly how much access they get.
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Tools for your team

Customer-facing teams deploy and support without engineering

Your CS and support teams get everything they need to deploy integrations for customers and provide first-class support. No dev involvement required. Full visibility into every customer's integration activity.
Google Calendar Connection

Common questions

Prismatic transforms your customer experience by providing native integrations directly within your product. Instead of forcing customers to leave your application or wait for support, they can discover, activate, and configure integrations through a white-labeled embedded marketplace. Customers can authenticate with third-party services, configure settings through intuitive wizards, check integration status, view execution logs, troubleshoot issues, and replay failed executions without opening support tickets. 

This transparency eliminates the "black box" problem where customers wonder what's happening with their integrations. Faster resolution times lead to higher satisfaction, while self-service capabilities demonstrate that you respect your customers' time. The result is a first-class integration experience. 

Yes, self-serve integrations significantly reduce support tickets. When customers can activate integrations with a few clicks, configure settings themselves, access detailed logs, and troubleshoot issues independently, they no longer need to contact support for routine integration questions. Self-serve capabilities eliminate common tickets like "How do I connect this integration?" or "What's the status of my integration?" 

Your customers get faster resolutions by instantly accessing the information they need rather than waiting hours or days for support responses. Your support team can focus on complex, high-value issues that require human expertise. This creates a healthy cycle: customers resolve issues faster, satisfaction improves, and your support team handles fewer tickets while delivering higher-quality assistance on the cases that matter most.

Prismatic is purpose-built for B2B SaaS companies that need to build integrations to their customers' other apps. Whether you're an early-stage startup launching your first integration or a Fortune 500 enterprise scaling to thousands of customers, Prismatic serves B2B software companies of all sizes and stages. The platform is particularly powerful for teams serving specialized vertical markets, such as healthcare, fintech, agriculture, manufacturing, and other industries with unique integration requirements. 

You're an ideal fit if you're building software that businesses use, need to connect your product to the other apps your customers already rely on, and want to deliver integrations faster without derailing your product roadmap. Prismatic serves product teams, engineering leaders, customer success teams, and support organizations – empowering everyone with the tools they need to build, deploy, and manage integrations effectively.

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Ready to make your product extensible?

Join teams from Fortune 500s to high-growth startups that turned integrations into a growth driver and made their products the foundation that customers build on.